El gran fraude de los cosmticos. Fotografa ISTOCKPHOTOEl pasado martes, Mercadona retir 1. Agencia Espaola de Medicamentos y Productos Sanitarios. Ayer, esa misma agencia public un comunicado explicando que el problema era de orden administrativo y no exista ningn peligro para la salud de los consumidores. Me parece un buen momento para que hablemos del verdadero problema de fondo. KiF6s/526x297-Vk5.jpg' alt='Watch Wrecker Dailymotion' title='Watch Wrecker Dailymotion' />La industria cosmtica se sostiene sobre una mentira hacer creer a sus clientes que la eficacia de sus productos tiene una base cientfica. Permitidme comenzar con una ancdota. Cuando trabajaba en Cambridge, coincid en una cena con un investigador que acababa de ser fichado por una conocida marca de cosmticos. El tipo estaba muy contento con su nuevo sueldo varias veces superior al de un profesor universitario, pero se senta muy frustado por la escasa relevancia de su trabajo en el desarrollo de nuevos productos. Su empresa gastaba 2. Lo nico que preocupaba a sus jefes era contar con estrellas de Hollywood que anunciasen sus lociones. Las bases cientficas de los cosmticos son comprendidas desde hace dcadas. La industria de la belleza se sustenta sobre un marketing muy sofisticado que esconde un burdo timo. Tomemos como ejemplo las cremas todas funcionan igual. There are a number of factors that could cause an engine to stall during idle when the engine is warm. Here are the most common that you can troubleshoot. In finance, an exchange rate also known as a foreignexchange rate, forex rate, ER, FX rate or Agio between two currencies is the rate at which one currency will be. The new GT350 and GT350R are currently roaming the streets, but big brother is still coming and a debut is just around the corner. Ford Performance is hard at work. JPY Japanese Yen Latest News, Analysis and Forex. Latest JPY market news, analysis and Japanese Yen trading forecast from leading. Kilauea Mount Etna Mount Yasur Mount Nyiragongo and Nyamuragira Piton de la Fournaise Erta Ale. JxeZ9/526x297-1UR.jpg' alt='Watch Wrecker Dailymotion' title='Watch Wrecker Dailymotion' />Mantienen la piel suave porque reducen la evaporacin en la epidermis. Una crema hidratante de 2 euros es tan eficaz como la super locin de Pars que cuesta 1. Lo mismo ocurre con los tratamientos antiarrugas. Un antiarrugas es, simplemente, una crema hidratante a la que se le aaden proteinas vegetales. Esas proteinas son cadenas de aminocidos muy largas y que se estiran mientras estn rodeadas de crema. Cuando la crema se seca de la piel, las cadenas de aminocidos se contraen y tensan la piel. No es del todo cierto, como seguro sabes, que los medicamentos deban demostrar que funcionen. Esto sucedi desde el momento en que, para verguenza propia y. Np8dl.jpg' alt='Watch Wrecker Dailymotion' title='Watch Wrecker Dailymotion' />Por eso reducen temporalmente las arrugas. Funciona igual el antiarrugas ms caro y el ms barato. No puede ser, me diris. La locin que yo uso incluye Micropartculas con Tecnologa Nutriplex y Estimulina de ADN. Aqu est el nudo del asunto. La eficiacia de estos super ingredientes a los que bautizan con trminos que parecen muy tcnicos carece de toda base cientfica. Las empresas cosmticas quieren hacernos creer que realizan investigacin de vanguardia, pero sus estudios ni se publican en revistas cientficas ni pasan los mnimos criterios que requiere el mtodo cientfico. Para ser aprobados, los productos cosmticos slo tienen que demostrar que no son perjudicales para la salud. En cambio, para que un medicamento sea aprobado, es necesario demostrar no slo que no es perjudicial, sino que adems funciona. El desarrollo de un medicamento requiere de aos de ensayos clnicos. Las lneas de cosmticos se renuevan a cada temporada. Entonces, por qu las empresas cosmticas no son denunciadas por publicidad engaosa Porque la industria cosmtica mueve miles de millones de euros y eso significa que puede pagarse excelentes abogados. Tener buenos abogados no slo es til cuando vas a juicio, sino tambin cuando redactas los anuncios de tus productos. Estas empresas se cuidan mucho de no decir mentiras, pero consiguien, a la vez, que el cliente entienda lo que a ellas les interesa. No tengo nada contra quienes disfrutan comprando cosmticos caros. Tambin hay gente que encuentra su felicidad comprando ropa de marca. Mejor para ellos. Lo que me indigna de la industria cosmtica es que utiliza la confianza que la sociedad tiene en la Ciencia para enriquecerse con productos dignos de alquimistas medievales. Nota Si os interesa este tema, os recomiendo el libro Bad Science, escrito por Ben Goldacre, investigador mdico en la Universidad de Oxford. 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