Online Personals Watch: News on the Dating Industry and Business. BESEDO - Sep 1. 2 - Scammers are one of the biggest threats to maintaining trust.

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Trust is a feeling and a feeling can never cause a behavior. Instead, previous experiences can influence future behaviors," said behavioral psychologist and business consultant, Sara Ingvarsson from Waldine Consulting. If you are shopping online without worrying, it is because your previous experiences hasn't included encounters with scammers. We can spot trustworthy people in real life, but online a lot of the signs such as facial expression or body language aren't there. Reviews and recommendations are a powerful tool. It is the power of many" says Sara "You might not trust the word of one stranger online, but when we see a pattern of many strangers agreeing in their reviews of something, then we are likely to trust it." If a user has been scammed they are as such much more likely to spot scams or see low quality content and assume that it is fraudulent. It's a tough stigma to overcome and there's really no other way to tackle it than to do better next time.

One bad experience needs 1. Sara. In short, if you want people to fearlessly transact with each other on your site, then make sure that they always have positive experiences when doing so.

See full article at Besedo Blog. See all posts on Besedo. Summarized by the Courtland Brooks team.

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